readings in social media and pr for september 15th 2010

My Sister Kristin and my friend Monica out for a morning ride in North Carolina! Thanks to my friend Sabrina for the great photo!

I am in Virigina today at a working conference. Here are a few stories I thought you might like:

• smart phones and their many myths

“Mobile is a confusing marketing space, and we’re in the midst of a hype cycle perhaps equaled only by the dot-com frenzy of years past. And whenever there’s hype, misconceptions aren’t far behind. Here’s a look at four of them — and a reminder why you shouldn’t believe everything the soothsayers say.”

• 25 iPhone Aps (Yes, you probably can use them on iPad… or they might have one of their own)

‘Fashion’ aps for even the most discerning.