As I have mentioned in several posts, I have been working on a social media syllabus for the University of Louisville for the last couple of months. It’s been a fun process and I have had some great conversations with fellow professors, students, and practitioners about the class. However, when Read more…
Social media education continues to evolve and become an essential class for PR, Strategic Communications, and Integrated Marketing Communications students need to have once they enter the workplace. More brands and agencies are expecting not only to know the latest tools, but how to use them strategically and effectively. Mark Read more…
I am currently making final preparations on my upcoming AEJMC panel presentation in about a month in Chicago. Our panel is all about talking about how scholars can be social connectors through a variety of ways. I will be focusing on emerging technologies and how professors can use this strategically Read more…