Here is what I am reading today: measuring tweet effectiveness “How effective are the tweets you send for business? How do you monitor their effectiveness? By monitoring what happens to your tweets, you’ll begin to understand what works and what doesn’t, and make improvements. Here are seven useful tools to Read more…
One of the findings that was found in the latest Pew Research Center’s study involving new emerging technologies such as social media is the fact that users on various social networking sites like Facebook, Twitter, and LinkedIn to name a few are becoming more aware and conscious of the reputation Read more…
One of the areas of interest both in teaching, research, and consulting for me has been the issue of online reputation management. While I think that it is key to make sure that you have a sound foundation of where you want the primary information to be coming in from Read more…
The current status of the economy is pretty tough for everyone – even with professionals who are educated. More people are getting on board with the realization that social media is a window of opportunity to showcase their skills to separate themselves from the rest of the crowd. While there Read more…
I was reading an article that appeared on PR Daily (a great resource for PR professionals to get an overview of some of the trends and issues going on with social media in the industry) from Ragan Communications, and one article particularly sparked my interest. This article was discussing the Read more…