A few readings for today: the need for a human face in social media “Consumers want a dialogue where brands listen to what they have to say rather than just push their messages out without taking into account what consumers think, feel and want,” comments Rob Hernandez, global brand director, Read more…
Here are a few things I enjoyed reading about today: the future of foursquare and gowalla “After writing “What Matters is the Trend, not the Moment,” one question immediately comes to mind; is Foursquare and Gowalla going to last? In its current form, no they are not. Right now, it Read more…
At the Reputation Institute Conference in Rio de Janeiro, there has been extensive amount of discussion on the latest forms of technology and implications that social media has on the business and reputation management professions. One thing that I noticed at the conference is that everyone was very interested in Read more…