We have finished the semester, which marks another year of teaching completed. As I am ending my seventh year at the University of Louisville, it also marks my fifth year (sixth year overall) teaching social media. This semester has been a jam packed session for me. Not only was I Read more…
We have seen a huge increase in utilizing influencers for various campaigns and brands. This is something you are seeing more and more often, which is not too surprising. Influencers are not just prominent in the industry, but are getting some long-term contracts like traditional media personalities as Digiday reported. Read more…
I have to say, Cinnabon has become one of my all-time favorite social media accounts to follow. They are not only a great brand, but their engagement on social media is one of the most active I have seen. I remember connecting with the brand and realizing – this is Read more…
One of my favorite people in social media came to class. Jason Falls, who I have known for years, is truly one of the best. He’s not only a great author, professional, and speaker, but amazing person. To this day, I remember what he did a few years ago in Read more…
The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. Let me rewind back a bit. I have been teaching the social media class (COMM 333 as it is listed in the Read more…