How to evaluate social media “The immense availability of hundreds of social media monitoring tools is both exciting and confusing: Social media professionals now have tools available to them manage and measure their social efforts, but shopping for the right software in such a cluttered space is often frustrating and confusing.” Read more…
I just found out that my article along with my fellow research colleagues titled “Who are the social media influencers? A study of public perceptions of personality” has been published online for the Public Relations Review. If you have access to the Science Direct database online, you will be able to Read more…
Here are a couple of things I am reading today: social media is built by content quality not quantity “Though most marketing executives (84%) agree there is a correlation between one’s ability to drive action (influence) and one’s reach, 90% draw a clear distinction between influence and popularity, and cite the Read more…
In the early stages of the Internet and social media, it appeared that everyone wanted to get their 15 minutes of fame and rejoice in the opportunities of global recognition and status by posting and sharing information with the online community. However, once these 15 minutes are up and people Read more…
Here are a few things that caught my interest: Are you a hyperactive or a hyper-passive checker-inner? The two breeds are emerging and diverging, thanks to the onslaught of location-based services. What’s changing now is that mobile technologies are finally in place to meet both types of consumers. Read more…