readings in social media and pr for november 18th 2010

Be Happy! I am at Kokkari in San Francisco

A few readings for today:

• the need for a human face in social media

“Consumers want a dialogue where brands listen to what they have to say rather than just push their messages out without taking into account what consumers think, feel and want,” comments Rob Hernandez, global brand director, Firefly Millward Brown. “They dislike gimmicks and want companies to be honest about their products and services, warts and all.”

• 3 big stories

“Facebook and MySpace are set to make an unprecedented joint announcement today, according to an invite sent to Mashable. The event will take place at 12:00 p.m. PT via webcast.”

• disney and gowalla

“Disney has decided to partner with location service Gowalla — rather than Facebook or Foursquare — for an immersive location-based campaign to help people explore its flagship Disneyworld and Disneyland parks.”