Here is what I am reading today:
“Students in my PR classes have been asking the age-old question “How long does my assignment (blog posts, in this case) need to be” in the last few weeks. Though I’ve described it in class orally, and wrote about it here in my blog, it wasn’t until I made a Starbucks analogy that it finally clicked with many of them. I made a low-tech infographic with chalk (remember chalk?), and snapped a picture of it before I left class today.”
“Most of us eagerly (or irritatedly) scroll through the miles of legalese and click on the “I Agree — Sign Me Up!” button without reading a single word of what we’re agreeing to. Most of the time, there are no negative consequences, but every now and then, not knowing what you’re getting into can end up biting you.”
“As in Tunisia, the protest movement in Egypt is taking advantage of social media to communicate, inform and organize. Despite attempts to block Twitter, Facebook and other sites (the government denies it was responsible), a Facebook page devoted to Friday’s planned protests had more than 80,000 followers as of 2 p.m. ET Thursday, compared with some 20,000 the previous day.”
“It seems as though every time you scan the web, there are posts and articles about companies that are using 2-D codes such as QR codes, EZcodes and Microsoft Tags to promote their products or services. The problem is that many of these companies are using 2-D codes as novelty items instead of using them to drive real, tangible revenue to their businesses. I’ve spent the past few months analyzing several hundred different uses of 2-D codes across the globe. Some of them have been quite brilliant (as is the case with the Smithsonian Institution’s Neanderthal exhibit, which we’ll talk about in a second). Others have been … well, not so brilliant.”
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