From influencer to distractor: Next steps to consider for influencer marketing

Influencer marketing has become such a key component in social media campaigns. Influencers are driving action from other key audiences for brands, initiatives, and even cause related campaigns.¬†Creators and influencers are becoming more mainstream as brands integrate them into their […]

Creativity is Truly Contagious for this PR professor: Reflections from EDUMax and Adobe Max

There are many words to describe the overall atmosphere I experienced this past week at the Adobe Max and EDUMax Conferences. Inspiring definitely comes to mind for sure. This was probably one of the most eye opening and truly exhilarating […]

I will and always will be #AllIn: Behind the scenes with Clemson Social Media

I am writing this post and thinking about the best way to describe this past weekend. This has been one of the hardest posts to write for me in all of my years of blogging because it’s hard to truly […]

How to really get your students their dream social media jobs

If you have read some of the work and research I have done, I am very passionate about teaching and mentoring students. This is one of the primary reasons I have become a professor and embraced social media pedagogy research […]

#SMSports Lessons from College Football: Week 2

It has been another fun, engaging, and memorable week in college football for the teams and those individuals who work behind the social media scene. We have seen some amazing plays, games, and execution of storytelling and visuals this week. […]