Building a Community: The Next Frontier for Social Media Professionals

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with […]

Show me your personal brand!: A social media professor’s perspective

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter […]

Tips for formulating connections + partnerships on social media

I had the chance to be able to go to the HubSpot main office in Boston this past week to meet up with a great professional there, Isaac Moche. We had a chance to meet finally in person as well […]

Living and Working in PR in South Africa : Lessons and takeaways ten years later

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. This internship program was pretty much the […]

This Social Media Prof is officially a #HootAmb!

I want to share with you all some news I just received (officially) as of today: I am really excited to announce I am now officially a Hootsuite Ambassador! You may be asking yourself: What exactly is a Hootsuite Ambassador? […]