Super Bowl and Social Media Strategy: Notes and Trends

Everyone loves football, but when it comes to the Super Bowl, that is where brands can shine and stand out with their various commercials and creative executions of their social media strategy. We have gotten to see the people behind […]

#OneChanceOnePair Contest with Front Office Sports

As an educator, I try to give back whenever I can to the profession. Whether it is meeting with students about internships or providing them with an opportunity to get a professional experience that will help them in their careers. […]

The [Magic] of #FrebergAlums: Building a community of former social media students

I have always been a big, big believer of bringing guest speakers to my classes, especially the social media class I teach at the University of Louisville. It’s one thing for me to share my own experiences and insights on […]

Power of Blogging: The gateway to endless opportunities

I have been blogging for now 11 years, and I can say that this was one of the BEST decisions I have ever made in both my professional and personal life. I am probably one of the biggest advocates of […]

2016 In Review: What a truly fabulous year!

2016 was quite a year for all of us, but I have to say it was probably one of the most rewarding and best years I have had personally as well as professionally. I am excited to see what 2017 […]