my readings in public relations for July 12th 2010

Baklava reminds me of Greece! CLICK on picture for wonderful recipe

Here are a few readings I found for today!:

• Small businesses use social media to connect with customers

“Even before Michael Farah opened the doors to his first Berry Chill store, he was working the social media scene to create awareness of his frozen yogurt. Before we opened our business, we created a Facebook page,” Farah said. Then he added Twitter, Tumblr and Foursquare to the mix. Two years later, he hasn’t been disappointed with the results. Berry Chill has more than 10,000 Facebook fans and about 3,000 Twitter followers, Farah said.”

• How smart firms monitor customers chatter

“Monitoring, analyzing and responding to what consumers are saying on social media sites are no longer just activities for big-name companies. With consumers sharing their experiences through Twitter, Facebook, YouTube and other outlets at “the speed of thought…”

• Dominos credits social media for sales growth

“Domino’s Pizza has attributed strong growth in online sales to its use of promotions on location-based mobile application Foursquare and social media after revealing a 29% surge in pre-tax profits…”