you find the most interesting things in and around Tennessee! Here is the Biltmore residence in North Carolina that my sister and a couple friends visited the other day! CLICK on the picture to read more!
Here is what I found interesting today:
‘With millions of Facebook fans and Twitter followers, Pepsi is one of the few big corporations who have a good handle on social media.”
“Just because you can, doesn’t mean you should measure everything. Social media is very easily measured with various indicators like share of voice, reach, retweets, and comments. However, measuring without a clear objective in mind won’t bring you closer to success. Nowadays, its not enough to have and execute a social media policy. You need to be able to gauge its success, measure it, and see that it remains healthy and vibrant.”
“Ten years ago, Seth Godin predicted the demise of “interruption marketing” and the rise of “permission marketing.” His idea was that intrusive advertising, like traditional television commercials, were on the way out, and that inclusive methods were on the rise — not just product placements, but customer loyalty programs, rewards and quid pro quo agreements that required some level of trust between the business and customer. He’s been right.”
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