my reading list for May 11th, 2010

Kristin and I will be presenting together in Rio!

Here are a few things I am reading today! I hope you find it as interesting as I did!

• IBM uses social media for predictive analytics

‘IBM is the latest to move into the social media analytics space and integrate it with internal information to do predictive analytics. The service is distinguished by its unique capability to analyze emoticons in addition to the information from social networks, Twitter and RSS feeds.’

• Starwood Hotels launches a 5 week world wide social media scavenger hunt!

‘Starwood hotels is awarding hundreds of Free Weekend Nights through a global social media scavenger hunt that will lead travelers to properties across the globe.‘