In less than two weeks, I will be making the long flight to go to Beijing, China to present at the Reputation Institute’s conference on Corporate Reputation, Brand, Identity, and Competitiveness. I am SO excited! 🙂 It is going to be a great opportunity for me both in public relations Read more…
Sometimes I think I over pack and over plan my trips. I even leave with an ‘event folder’ that outlines everything I can and might do! Included are tickets, maps, contact information, reservation confirmations and just about everything I might need all stapled together for easy and quick reference. When Read more…
‘Word of Mouth’ Advertising built El Cholo’s Restaurant! If you research the term ‘word of mouth’, you will find a potpourri of subcategories to help define the strategy of advertising. Check out Wikipedia and they refer to some of these categories: “including buzz, blog, viral, grassroots, cause, influencer and social Read more…
The key to a great travel experience is developing a great checklist! When I was young and our family planned a trip large or small we all got together and studied everything we could find. When we were planning our first trip to Australia, we discovered very quickly that New Read more…
As followers of my blog already know, I will be traveling to Beijing to present a paper at the 12th International Conference on Corporate Reputation, Brand , Identity and Competitiveness. This is a wonderful opportunity, not only to see Beijing, but to meet some of the movers and shakers in Read more…