It is becoming more important than ever for corporations to be able to trust their internal audiences (ex. employees). According to a recent Weber-Shandwick and Economist Intelligence Unit Survey, “more than two-thirds (67%) of global executives fear that their companies’ reputations are at risk of being compromised by online activities Read more…
In public relations, we talk about how it is very important to make sure that our messages and strategies match up to our target audiences and stakeholders. What do we exactly mean by stakeholders? Freeman (1984) defined stakeholders as being “any group or individual who is affected by or can Read more…
I have discussed in previous blog posts on how PR programs and professors can incorporate new technologies into the classroom. From setting up Twitter accounts to having a Facebook page for the specific class– these are all good ways to increase learning outside the classroom with their students. But here Read more…
Social media can not only be used effectively in positive events (PR campaigns and events for example), but it has become a common communication tool in crisis communication. Yes, social media can be used effectively in getting information out to people in a timely manner.From releasing press releases via Twitter Read more…
In public relations, we talk about how to incorporate third-party endorsers or loyal customers as part of our campaign strategies for our clients. Whether they are long-term supporters of what the corporation or “face” of an organization stands for (ex. USC Football fans and Pete Carroll) to believing in a Read more…