Social media measurement is indeed a hot topic among the public relations community. Professionals and researchers are actively searching for ways to collect and observe what is occuring in the social media realm in terms of key messages, tweets, sharing information and visual communications (ex. videos and pictures) with others. Read more…
For professors and future scholars, we are always trying to look for new ways to bring in the best resources and guest speakers in our classes on public relations, research, and experts in the social science field. With the new advancements in technology, we have been able to bring in Read more…
With the increase use of technology in both our profession and in the classroom, professors and graduate students (like myself) are actively trying to incorporate this into our own classes. From having a Facebook or Twitter account to make announcements to our students – or asking students to strategically think Read more…
I have been writing about how corporations and individuals are using social media. Another key institution that is using social media are universities. One of the goals that I have seen among current PR professionals in academics is that they want to be up to date with the latest technologies, Read more…
Well, it was the first week back to school! I have started my third year in the doctoral program here at the University of Tennessee, and my fifth year in graduate school. So, after this year – I will have been in graduate school longer than in undergrad! Amazing! Anyway, Read more…