Posts filed under: Social Media Strategy

A #SMprof in Cannes: Reflections from Cannes Lions

It has been a whirlwind of a week! I just got back from my first trip to Cannes Lions, and I am still in the process of digesting all of the information and experiences I had this past week. Let […]

Tips for formulating connections + partnerships on social media

I had the chance to be able to go to the HubSpot main office in Boston this past week to meet up with a great professional there, Isaac Moche. We had a chance to meet finally in person as well […]

From #Freberg17 to #FrebergAlums: Takeaways and Highlights

This week marked not only the start of Derby week here in Louisville, but also the end of my sixth year teaching at the University of Louisville (my last as an Assistant Professor). Next fall semester, I will be able […]

Power of Blogging: The gateway to endless opportunities

I have been blogging for now 11 years, and I can say that this was one of the BEST decisions I have ever made in both my professional and personal life. I am probably one of the biggest advocates of […]

Social media and sports lessons from the Heisman Trophy Campaigns

It is that time of year where we are finishing the semester and getting ready for the holidays. Yet, it is also the time for an important athletic event that happens every year around this time for college football: The […]