Over the past few days, I have been busy attending one of the largest communication conferences we have in our field. There have been a lot of great discussions and takeaways from my time at NCA (National Communication Association)’s annual convention here in Dallas. It has been 15 years since Read more…
The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. Let me rewind back a bit. I have been teaching the social media class (COMM 333 as it is listed in the Read more…
We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. It’s been amazing to see the transformation (and additions) of Instagram Stories [here’s a great guide from Hootsuite] in particular just in the past few months. As I am preparing for the upcoming spring Read more…
It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. With professors who are teaching social media, this can be a daunting and Read more…
As a professor, I am always looking at brands and what examples I can integrate and bring into my classes to share with my students. There are always the usual cases you can discuss, but I always like to see brands and companies that are pushing the envelope and trying Read more…