I am still amazed it’s almost here. In just a few weeks, I will be heading to Cannes to attend the Cannes Lions Festival of Creativity for the second time. First time I attended the festival was in 2017, where I walked away with a ton of insights, experiences, and Read more…
As a professor, one of the things I have aimed to do in and out of my classroom is to see what professional opportunities or “real world experiences” I could provide my students. The marketplace is of course booming and growing in the social media space, but so is the Read more…
The past week presenting at the Midwest Digital Marketing Conference was amazing. I had a great time sharing insights related to influencer marketing, educator personal branding, and participate on a panel with some fellow colleagues in academia. I remember reading all about this conference for the past few years, but Read more…
My time in Australia and New Zealand has come to an end, and my heart and mind are completely full! When I set out on this exciting new adventure, I knew it was going to be a truly life changing experience and event, but I had no idea how much Read more…
Influencers – you hear about them wherever you go. Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl). Or, the latest we are seeing is instead of focusing on celebrity or mega Read more…