As an athlete, being in the spotlight is a given– so it’s good to know how to work with the media. From the time I spent studying public relations at Florida to USC, all of my professors have said that you have to find your niche in the field. I Read more…
One of the most powerful ways to communicate a message across to different publics may not always be advertising or marketing. In some of the more successful public relations campaigns, word of mouth was the way that the campaign’s message got passed around. It’s amazing to see the impact of what a Read more…
Public relations professionals for years have tried to overcome some of the more “negative” nicknames that people have given them. The most common name would be “spin doctors.” There have been people who have tried to “spin” stories for their clients to present them in a more positive light. But when Read more…
A while ago, the NCAA announced that it was considering to allow student-athletes to compete for another college team if they got their undergraduate degree and were in a graduate program. I found this news brief in the newspaper back home in San Luis– it said that the NCAA is Read more…
Over the past year, a lot of people have asked me about graduate school. Is it hard? Do you have a life outside the library? What do you have to do in terms of work? These are just some of the questions that I have had to answer this past Read more…