The Super Bowl has come and gone, and of course we are going to see a lot of takes and insights on what worked, and what didn’t, related to what brands did for their commercials. I am going to take a slightly different approach and focus on what the brands Read more…
I did a little experiment this fall semester, and haven’t shared this until right now. You may be curious on what I mean by this, but I wanted to explore whether or not a theory and discussion I had with a good friend of mine (also a great colleague!) could Read more…
This is probably going to be a post I would not have written before getting promoted to full professor. Why? Because of what I have to say about some of the findings and what it means to the future direction of our field. Did I get your attention? Good! I Read more…
It seems like wherever you go, you hear all about NFTs. Even though I am a professor who studies, consults and teaches in new technology, I am not what you call an expert in NFTs. However, I am excited and have a lot of enthusiasm to learn more about what, Read more…
The NCAA has finally (can we get a FINALLY!!) allowed student-athletes to be able to market and have ownership control over their name, image, and likeness (otherwise known as NIL) while they are in college. This got me thinking about the days I was throwing things for Florida and USC. Read more…