It appears that corporations are not realizing the impact that social media and social networking sites like Facebook have on their corporate reputation and overall brand image. More high profile corporations such as Intel are establishing social media guidelines for their employees to follow. Intel has published their social media Read more…
It it amazing to see what are the main things that people think about when they are posting information on these various social media sites like Facebook, Twitter, and others. That is what researchers and practitioners want to find out – what are the motivations and reasons behind these actions? Read more…
One of the main publics that public relations professionals have to make sure to communicate effectively would be journalists. These are the individuals that we have to make sure that they have the most up-to-date information and that we have a transparent and open line of communication with. However, with Read more…
It seems to be that time of year again – many things are associated with the month of April. Spring time, finals, and graduation to name a few. 🙂 It seems that students right now are trying to apply to various positions – whether they are for summer internships or Read more…
One of the areas of research that I am interested in is how people manage their online reputations. At UT, I have done a couple of guest lectures on how to manage your reputation online to some of the undergraduate communication and public relations courses, becaues it is an issue Read more…