It appears with the current tough economy and the job cuts that are impacting large corporations, the separate roles of public relations professionals and marketing professionals are blending together to form one multidisciplinary professional of the new 21st century. Those PR professionals that are not only knowledgeable about how to Read more…
Each year, corporations are ranked according to how people perceive them. The Reputation Institute conducts an annual research study focusing on the most reputable company (this year it was Ferrero Rocher). Other studies look at corporations in terms of how they are perceived as being trustworthy, having good relationships with Read more…
It has been interesting to see the latest developments that are happening in the business and public relations community. It only seems now with the rise of social media and increase in numbers getting their information online that people are finally recognizing the power of this new form of media. Read more…
McDonald’s is another corporation and highly recognized brand that is not only taking the world by storm with its hamburger product and iconic Golden Arches, but they are also bringing the world of Ronald McDonald to a whole new arena: New York Fashion Week. Yes, McDonald’s will be present at Read more…
Google has recently gotten in the news via the social media web sites, interest groups, and bloggers discussing the new Google Books feature. Basically, Google is scheduled by 2010, to provide a service in which users will be able to get books online (between five to six million at least, Read more…