In public relations, we talk about how it is very important to make sure that our messages and strategies match up to our target audiences and stakeholders. What do we exactly mean by stakeholders? Freeman (1984) defined stakeholders as being “any group or individual who is affected by or can Read more…
It appears that the impact of his actions and inappropriate behavior has finally caught up with Michael Phelps. After a media storm hitting the mainstream media, blogs, and internet sites– Phelps made the following statement to the media about his most recent PR Nightmare incident: “It’s something I am going Read more…
Social media can not only be used effectively in positive events (PR campaigns and events for example), but it has become a common communication tool in crisis communication. Yes, social media can be used effectively in getting information out to people in a timely manner.From releasing press releases via Twitter Read more…
Whenever you hear about pictures being posted on Facebook or other social media web sites, you always think that it is young adults or college students involved. Whether they are inapporiate pictures at a party to saying very negative things about certain individuals– the list goes on and on. However, Read more…
In public relations, we talk about how to incorporate third-party endorsers or loyal customers as part of our campaign strategies for our clients. Whether they are long-term supporters of what the corporation or “face” of an organization stands for (ex. USC Football fans and Pete Carroll) to believing in a Read more…