It is interesting to see what avatars people put up on social networking web sites. Some are pictures of the actual person, some are funny, and some really make a statement about their opinions and feelings about certain issues. I got a chance to contribute to an article on analyzing Read more…
It seems that ever since Brett Favre has come out of retirement, given the Green Packers a lot of grief for releasing him, and caused a media storm a few months ago with announcing that he was coming back to play football (but for the Jets)– his personal brand has Read more…
What is common about diet coke, Under Armour, Trident gum, and Amarula all have in common? Well, these are all products and brands that I use quite frequently. All are different, but they all show who I am as a person, and my personal brand. For example, for those that Read more…
One of the messages that I have been getting while getting my Ph.D. here at the University of Tennessee is the focus of being inter-disciplinary. This means that the current trend in communications and public relations is to not only to use the research and strategies that are in our Read more…
It seems that there are only three reasons why track and field gets coverage in the mainstream media. The first is during major competitions such as the Olympics, World Championships, or the NCAAs. The other times are for not so positive things like doping scandals or athletes getting into trouble. Read more…