One of the areas within public relations and social media that is currently being discussed in various campaigns and research project how to reach some of these third-party endorsers, and who these individuals are. Most of the business community calls these individuals social media influencers. Social media influencers are individuals Read more…
During my free time in the PhD program when I am not researching, teaching, or consulting in public relations and social media, one of the things that I love to do is read about fashion. Fashion has always been something that I have really enjoyed ever since I was little, Read more…
The opportunities that social media has brought about in terms of public relations in terms of practice, research, and application are enormous. It is a wonderful day to not only make network connections and develop an ongoing conversation and dialogue with others, but it is also a very useful and Read more…
In a few days, I will be heading to Denver, CO to attend this year’s AEJMC Conference – I am very excited about this. I am looking forward to hearing some great presentations, listening to insightful discussions, and meeting fellow professionals and researchers in the communications and public relations disciplines. Read more…
Traditionally, we have heard of the term “social butterfly” as being someone that is a connector, shares their relationships and networks with others in a traditional social setting. However, with the increase use of social media, professional networking sites, and the strong influence of websites and blogs in business, another Read more…