One of the messages that we are getting from our faculty at the University of Tennessee in the Ph.D. program is to be interdisciplinary in our research and in our teaching. What this means is that it is important for scholars and researchers to be aware of the different perspectives Read more…
Social media measurement is indeed a hot topic among the public relations community. Professionals and researchers are actively searching for ways to collect and observe what is occuring in the social media realm in terms of key messages, tweets, sharing information and visual communications (ex. videos and pictures) with others. Read more…
For professors and future scholars, we are always trying to look for new ways to bring in the best resources and guest speakers in our classes on public relations, research, and experts in the social science field. With the new advancements in technology, we have been able to bring in Read more…
Why can’t we all work together and be friends? We are all dealing with the same challenges and situations in both this tough economy and job situation, and what we are seeing is not only an increase in cause-related marketing campaigns, but strategic partnerships of two or more entities that Read more…
In this tough economy, where jobs are not always available and the growing need for individuals to hold multiple positions is increasing – we need to do all that we can do to separate ourselves from the rest of the crowd. This was definitely a lesson that I learned being Read more…