It is always interesting to see where high profile celebrities–whether they are in entertainment, athletics, or other industries– go to to get their messages across to their audiences. It is especially interesting to see this during a reputation or crisis situation for these individuals. One recent example was Marion Jones, Read more…
It seems that ever since Brett Favre has come out of retirement, given the Green Packers a lot of grief for releasing him, and caused a media storm a few months ago with announcing that he was coming back to play football (but for the Jets)– his personal brand has Read more…
One of the messages that I have been getting while getting my Ph.D. here at the University of Tennessee is the focus of being inter-disciplinary. This means that the current trend in communications and public relations is to not only to use the research and strategies that are in our Read more…
It seems that there are only three reasons why track and field gets coverage in the mainstream media. The first is during major competitions such as the Olympics, World Championships, or the NCAAs. The other times are for not so positive things like doping scandals or athletes getting into trouble. Read more…
I have written recently about the importance of why public relations professionals and recent graduates need to be aware of what is written and posted about them online. This was also the topic of my lecture that I gave this week to one of the undergraduate PR classes at the Read more…