Within every industry, there are going to be times where you have to deal with an unpleasant situation or a crisis. One industry that has had to deal with this occasionally has been the fashion industry. I have always loved fashion and I had the opportunity to work in the Read more…
One of the areas of interest both in teaching, research, and consulting for me has been the issue of online reputation management. While I think that it is key to make sure that you have a sound foundation of where you want the primary information to be coming in from Read more…
Everyone is talking about Pinterest and how it has truly captivated the media, public relations, and social media business communities. People are getting on board with establishing their own presence on this visual bookmarking and social networking site. While there are certainly some brands that are jumping on board as Read more…
One of the key things when implementing an effective strategic communications and social media campaign is to make sure you effectively use the tools and technologies effectively but also make sure that the content and ideas are also there. Many campaigns have initiated just Facebook and Twitter, while there are Read more…
Here is what I am reading today: how to handle a twitter crisis “If the past year has taught us anything about reputation management in the social age, it’s that the past year has not taught us anything. Time and time again in 2011, the same missteps and misunderstandings lead Read more…