Is influence and having a large following a must have for social media professionals today? The answer is: depends. Yes, we are still seeing tons and tons of articles, podcasts, and even roles now being created for influencer marketing. Influence on social media is not only influencing the profession as Read more…
As a professor, I am always looking at brands and what examples I can integrate and bring into my classes to share with my students. There are always the usual cases you can discuss, but I always like to see brands and companies that are pushing the envelope and trying Read more…
It’s almost that time of the year where professors, students, and faculty all come together to start another great academic year. Yet, the few weeks before the semester starts, this is where a lot of professors are actively working on their classes and updating their materials for the upcoming semester. Read more…
It has been a whirlwind of a week! I just got back from my first trip to Cannes Lions, and I am still in the process of digesting all of the information and experiences I had this past week. Let me share with you some of the highlights and takeaways Read more…
We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with others. Why set up your own community? There are a Read more…