I had a great time in Austin for this past week for the PRSA Conference. PRSA, or otherwise known as the Public Relations Society of America, is one of the main conferences I have gone to over the years. I was able to present in two sessions – one was Read more…
Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. As a professor, I Read more…
It is not every day you have some of the leading voices speak to your students. Over the years, I have had a number of fantastic and amazing thought leaders speak to my classes in social media and PR. They come from all backgrounds and industries, and this is truly Read more…
It is amazing how fast time flies by! It seems like yesterday I was in the PhD program at the University of Tennessee, getting ready for comprehensive exams, and moving a few hours away to start my new position at the University of Louisville. This seemed like yesterday, but this Read more…
I had the chance to attend HubSpot’s INBOUND conference this week in Boston, MA. This was my very first time attending – and it literally blew my mind in so many ways. And I have been to a lot of conferences. The conference was not just about the location and Read more…