Karen’s PR & Social Media Blog

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May 12, 2010

reading list for May 12th, 2010

Filed under: A list news,social media — Karen @ 3:28 pm
My friend Monica and Me at a friends going away party!

My friend Monica and Me at a friends going away party!

Here are a few things I am reading today! I hope you find it as interesting as I did!

In the social-media era, brands are prone to screw-ups. The new channels present unprecedented public feedback and require them to drop the stodgy legal language for a more personal voice. But sometimes those mistakes wind up giving a human face to a brand, and a just-right apology not only gets it out of a sticky situation, but wins a few friends in the process.

Not only can you get yourself in trouble while you’re still in school, but your Internet mischief can hurt you beyond your college years.


 


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