Here are a few things I am reading today! I hope you find it as interesting as I did!
In the social-media era, brands are prone to screw-ups. The new channels present unprecedented public feedback and require them to drop the stodgy legal language for a more personal voice. But sometimes those mistakes wind up giving a human face to a brand, and a just-right apology not only gets it out of a sticky situation, but wins a few friends in the process.
Not only can you get yourself in trouble while you’re still in school, but your Internet mischief can hurt you beyond your college years.