reading list for May 12th, 2010

My friend Monica and Me at a friends going away party!

Here are a few things I am reading today! I hope you find it as interesting as I did!

• The right way to make your social media mea culpa!

In the social-media era, brands are prone to screw-ups. The new channels present unprecedented public feedback and require them to drop the stodgy legal language for a more personal voice. But sometimes those mistakes wind up giving a human face to a brand, and a just-right apology not only gets it out of a sticky situation, but wins a few friends in the process.

• 5 do’s and don’ts for college students using social media!

Not only can you get yourself in trouble while you’re still in school, but your Internet mischief can hurt you beyond your college years.