Monthly Archives: November 2011

readings in social media and public relations for 30th november 2011

Here is what I am reading today: what should american airlines do now? “Whether you are in the travel or aviation industry or not, it is possible by now you have heard the wildly circulating news about American Airlines. With […]

The Freberg Family & “How We Did It:” Being part of the new book focusing on Stories on Weight Loss by Nancy Kennedy

I am in a book!  🙂  No, I have not published a textbook or book by myself (yet… :D), but I am one of the stories highlighted in Nancy Kennedy’s book on weight loss. I had the wonderful opportunity to […]

Catastrophe within College Athletics: Similarities and Early Warnings in both Penn State and Syracuse Crises

The athletic community (particularly within collegiate athletics) has been dealing with several high profile scandals and crises over the course of several weeks.  First there was the firestorm that emerged with the Penn State crisis that generated numerous discussions in […]

readings in social media and pr for 27 November 2011

Here is what I am reading today: niche social media marketing? “When small businesses contemplate a social media strategy, Facebook and Twitter get lots of attention. However, niche social networks and online communities offer additional opportunities for brands to connect […]

Breaking the PhD Mold: Work ethic, creativity, and interdisciplinary skills and knowledge key for success

One of the things that I find interesting is that there are still certain stereotypes or perceptions for certain professions or activities.  Whether it is athletics or academics or even in the professional atmosphere, these stereotypes have always been present […]