It seems like everyone is talking about influencer marketing. Whether it is the recent trends to look more at what influencers can do instead of follower count (finally!), addressing the risks and challenges with influencer marketing, and identifying those who have labeled themselves as influencers, but turned out to be Read more…
After months of working on creating content, recording videos, reviewing the transcripts and videos from the lessons, editing and formatting slide decks, I am excited to see the new social media certification released tomorrow (July 10th) from HubSpot Academy! I am very excited for the great team at HubSpot (Crystal, Read more…
We have finished the semester, which marks another year of teaching completed. As I am ending my seventh year at the University of Louisville, it also marks my fifth year (sixth year overall) teaching social media. This semester has been a jam packed session for me. Not only was I Read more…
We have seen a huge increase in utilizing influencers for various campaigns and brands. This is something you are seeing more and more often, which is not too surprising. Influencers are not just prominent in the industry, but are getting some long-term contracts like traditional media personalities as Digiday reported. Read more…
I have to say, Cinnabon has become one of my all-time favorite social media accounts to follow. They are not only a great brand, but their engagement on social media is one of the most active I have seen. I remember connecting with the brand and realizing – this is Read more…