I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville (#Freberg18 and #FrebergSM). What is exciting is they have recently announced they have received more funding (congrats!) and they continue to launch new services for their clients and users.
You may be asking yourself:
Karen, how did you first find out about Talkwalker?
That’s easy. Twitter! I think all of the great tool and professional discoveries happen on Twitter, especially if they are started based on a conversation on similar interests. I was having a conversation with a few people and they were sharing some of the great blog posts and articles Talkwalker was publishing. I started reading their content, and I was like – wow! This is great! I immediately got a message back from the community manager, Richard (who is great and super supportive of social media professors!) and the rest is history!
There are a lot of great ways to integrate Talkwalker into your own personal brand monitoring practices, and even incorporate potentially for clients (we have two this semester for my classes, so this would be a great tool to propose for Louisville Bats and Louisville City FC).
Here are some of the great search features I am REALLY excited about with Talkwalker, and why this is a must have tool for social media professionals (and professors!) to integrate into their work and classes.
Here are some of the main takeaways I want to share w/ you about Talkwalker, and why this tool needs to be integrated within classroom activities and professional discussions.
Exploring search terms AND a wide range of media types. Google Alerts gives you a lot of results, but Talkwalker can give you a lot from a range of social media sites. This is what I found really cool, and it would be a great tool for students to use to get an idea of what is being said about them. I may have to integrate this specifically into my social media managing online reputation assignment.
Exploring trending topics in your industry. I think this is really cool so you are able to not only listen to what key topics there are for your industry, but you are able to determine which ones can help spark ideas for content creation to share with these communities. These are the trending topics for my network (so cool to see my class hashtags here!) along with other terms, including a few Twitter chats, communities and topics. Since I was just searching for my Twitter handle, it makes sense most of the findings are based on Twitter, but this can be different based on the search terms you use.
Great insights related to influential people, and what posts resonate with them. I really do like this feature not only are you able to see your influencers in your network (across different channels), but you are able to see WHO is exactly engaging you with these posts, and explores the metrics. Here are some of the results I got when I searched for @kfreberg on Talkwalker. I am able to see these points and there are other ways to categorize the metrics and results with dropdown menu options.
Summary
Overall, I was very pleased with what I saw from Talkwalker. They have a free search feature you can sign up for and tailor the results to come to you via email at certain times (I do it daily so I get all the results from the day at once). I think this is a great tool to integrate into classroom exercises and professional activities. However, I also think it’s important to note the importance of community building. I have been impressed with Talkwalker’s tool, and their community listening practices have been superb. You mention them on Twitter – you will get an immediate response. You have a question about their product, they get back to you right then and there.
Major thanks to Richard for your support and contribution to the social media community and professors. Really appreciate it! Keep up the great work and congrats to you and the rest of the Talkwalker team on your continued success!
Hope you all are having a great day!
Best Wishes,
