It’s almost the time to start the fall semester and academic year. It’s amazing we are here again, but that’s the nature of life – time moves fast when you are having fun and busy. As I am preparing to start my 12th year at the University of Louisville (amazing, I know!), I am reflecting on what was usually on my to-do list and plans for the upcoming year. I think there’s always something exciting Read more…
It is truly never a dull moment for those who work in social media, let alone teach, research, or consult in it. There are many changes that emerge across the board for the industry – bringing new features, discussions, and of course “gurus” in the latest and greatest tool. The news that hit the interwebs this week of course aligns with all of these points. Threads, the Twitter clone app from Meta and Mark Zuckerberg Read more…
In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. While movies and their stars are focused on generating the most from the box office, there is another competition in the works: the marketing battlefield. We have seen some great activations and campaigns for movies, but I think we should see what Super Mario Bros and Barbie both have done. Read more…
You know you have been busy when you realize it’s been a while since you have written a blog post. That’s been me because I realized it’s been not only month, but several (!!) since I have written a blog post. OOPs. But that’s sometimes what happens in life! It’s been *that* busy for me for 2023. It’s been a good kind of busy – working on building up The Bird’s Nest, working with clients, Read more…
Happy 2023 and the start of another academic year! There is always a new feeling towards the start of a new year and even academic term. No grades have been set, publications for the year start from square one, and everything is fresh and ready to go. While working on prepping for my classes (including teaching social media for the 12th year AND tenth officially at UofL), and working on the second term as Director Read more…