Discovering Psychology - the Science of Mind by John Cacioppo and Laura Freberg

My mother standing in front of her new textbook: Discovering Psychology - the Science of Mind by John Cacioppo and Laura Freberg. In PR, you might know John from the ELM theory (Elaboration Likelihood Model) a powerful theory of persuasion! CONGRATULATIONS John and Mom!

Here is what I am reading today:


“Understanding and measuring influence has vexed social media communicators for years.

Two good places to start would be the release yesterday of Brian Solis/Altimeter’s “how to” guide, The Rise of Digital Influence, and attending today’s panel debate (22 March 2012) at the Guardian’s Changing Media Summit, featuring Leo Ryan (group head of social at Ogilvy), Andrew Grill (UK CEO of Kred), Bonin Bough (global head of digital at Kraft), Philip Sheldrake (Author – The Business of Influence), and Joanna Geary (digital development editor at Guardian News and Media). If you’re not there you can follow the Twitter stream at #cms2012.”

“You might say that we’re in the golden age of infographics.

They’re everywhere, arranging humdrum facts to show connections we didn’t know existed. We share them like crazy, and that makes infographics powerful online marketing tools—if they’re designed properly.

And therein lies the rub: So many infographics get it wrong. But if you know the underlying principles that help shape the truly good ones, you’ll have a better handle on infographics design and how to build a visual winner from the ground up.”