Here is what I am reading today:

“NBC is experiencing another case of the #FAILS.

On Tuesday morning, Twitter lit up with criticism for NBC when the “Today” show aired an interview with Kris Jenner—the mother of Kim, Kloe, and Kourtney Kardashians—instead of the 9/11 moment of silence. “

“Is there anything else in the world that is as hotly anticipated as Apple’s products? It’s hard to think of anything else that is as greatly scrutinised than the company that has defined how we view smartphones and made tablets into a must have device. With consistent updates throughout the year about products it’s working on, concept designs from budding designers and artists, and rumour sites go into overdrive once Apple announce a date for one of its events.”

“Data analysis company Compete has published some interesting findings about Pinterest’s growth and its impact on marketers, revealing that as the scrapbook site has grown from 700,000 to 20 million unique users in the past year, one in four users say they spend less time on other social media because of it.”

“QR codes, those goofy black-and-white arrangements of digital information, could help secure bank notes.

Scientists just showed that they could print an invisible QR code made of a high-tech ink containing fluorescent nanoparticles, layering it on in a thin, 50 micron layer on a sheet of paper. The printed patch is invisible until it is tickled with a near-infrared laser, at which point the inked QR code glows green or blue. It’s then scannable with a smartphone. The ink is stable enough to tough out regular mistreatment in the life of a bank note, such as folding and crumpling, Scientific American observes.”

“Social network Quora made some interesting additions to its service today in an attempt to become the Internet’s go-to place for detailed information about any topic.

Quora is a service that allows people to ask each other questions based on a certain topic, or randomly. More or less, the site functions sort of like a more advanced version of a Reddit AMA (Ask Me Anything). Over the last year, the site has gone from about 70,000 topics to over 250,000 spread out over five different categories as well as notable contributors like 2012 Republican Vice Presidential candidate Paul Ryan.”

“There was a time when just being in social media was a risk for companies. I’m glad we’re (mostly) done with those days, but now we’re into a new era … the era of experimentation.

Oooh, I like this era! This is when people really start getting creative. And the more risks brands take, the more we learn what works and (unfortunately) what totally backfires.”

“Hats off to cookie brand Oreo. Their Facebook feed is awash with playful nods towards the internet zeitgeist, but their latest offering really encapsulates viral marketing at its peak.

Yesterday’s ‘big announcement’, the release of the iPhone 5, kicked off a raft of blog posts, tweets and memes, many skeptical of the new model’s ‘new’ features (we’re saying nothing). Oreo was quick to jump on board, posting this image to its Facebook feed and leaving onlookers in no doubt about the its ability to respond quickly and cleverly to relevant cultural developments. Top marks.”

“46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites. Women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women.”

“Among the new social initiatives is a strategic partnership with the newly launched collaborative video app, Ptch. Incubated by DreamWorks Animation, the iPhone app allows users to quickly and easily create multimedia mash-ups, or “Ptches”, up to 60 seconds in length using the photos and videos from their iPhones and social feeds. Ptch users can then stylize this content with filters, themes and music to share and collaborate with friends and family online. “

It need not be said that Social Media and PR experts are badly needed in political pr right now.