I am writing this as I make my way to Melbourne, Australia for the World PR Forum! Wish me luck!

Here is what I am reading today:

“The advertising landscape has changed drastically over the last few years as the popularity of social media has boomed and created new tools for businesses to share their brand and their ideas over the internet….”

“saving lives… protecting people”

“The proliferation of mobile has spawned a revolution in website design. Now people view content on screens of all sizes among a range of devices, a movement that requires adaptive new design.

At the Mashable Media Summit on Nov. 30, Mashable‘s founder and CEO, Pete Cashmore, will speak about the future of mobile, social and design, and how the intersection of these three pilars will dictate some of the biggest trends to emerge in 2013.”

“This year the Public Relations Institute of Australia will be hosting the World Public Relations Forum in Melbourne over 3 days, from the 18th – 20th of November. Find out what “Melbournites” love about this city, consistently voted one of the most liveable in the world, and learn more about what you can look forward to if you are lucky enough to be visiting Melbourne this weekend.

“….It is just the latest example of the frontier world of social media finding itself being picked up by the state sheriff. But can the law keep up with the countless tweets, blogs, Facebook posts and similar which can seemingly publish allegations and rumour which would land more mainstream outlets with a libel writ?”

“WSJ readers were invited to tweet their thoughts on their commute from New Jersey to work in New York City using the hashtag #njrush. WSJ staffers contributed via a live stream, describing signal problems and four-hour long traffic jams. Below are some reader contributions. Staffers will continue describing their commute during Monday evening’s rush hour and again Tuesday morning. To contribute your own stories, use the Twitter hashtag #njrush.”