Here is my reading list for today!
“Gap Inc., struggling to make its brands stand out in today’s crowded marketplace, is turning its workforce loose on social media in an attempt to recreate some of the buzz for which it was known in the ’80s and ’90s.
The clothier—which operates the Gap, Banana Republic, Old Navy, and Athleta chains—gives each of its 134,000 employees a no-nonsense social media policy, and nowhere does it recommend to “just cinch it.” The policy is broken down into three categories, “Keep in mind,” “How to be the best,” and “Don’t even think about it.” “
“If you can’t get enough infographics, you’re in luck. After much anticipation, the data visualization platform Visual.ly has released some new tools for organizing data from your Facebook and Twitter accounts.
Visual.ly is a place to upload, view, create, and share visual data with other people and companies on the Web. Many online publications like Mashable, social media marketing companies like Flowtown, and even traditional news sources like the Wall Street Journal have used the platform to make infographics that readers love to click on. (Flowtown’s “The Joy of Social Media: How Bob Ross Sees It” is a personal favorite.) The templates are almost the right size for a WordPress blog and even when condensed, they still look great on Pinterest.”
“Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card.”