You don’t have to wait too long for someone to do something that turns into a nightmare. Can we say Prince Harry? Myamoto Musashi says ,”the best defense is not being there.’ But when it happens, who do you call?
what I am reading today:
“Business blogging is hard and doing it for a large brand or corporate is even harder in terms of getting the right tone of voice and building an audience while keeping readers engaged. We decided to pick 40 of the best blogs from around the world to show you people who are doing it right and hopefully provide you with some inspiration for your own corporate blog.”
“Is your company using social media for employee recruitment? If not, you’re part of a dying breed. According to a new infographic from Intricate, more employers are using social media to find talent and potential employees than ever before.”
“Johnnie Walker, the world’s leading Scotch whisky, is a brand with a deep commitment to progress and innovation, and remaining cutting edge on social media is very much part of this commitment. With the sharp rise in usage of Instagram, and Facebook’s recent purchase of the platform, Johnnie Walker (already with over 4,000,000 Facebook fans globally) was keen to establish a strong presence on Instagram.”
“How many screens do you look at on a daily basis? A PC/laptop? A tablet? Your smartphone? A TV? For some time now, we marketers have speculated that a lot of you would probably answer, “All of the above!” But we haven’t really had any hard data to back up our speculation. Until now!”
“With companies like Apple, Facebook and Twitter recording record numbers and dominating the online world, it’s easy to forget that these companies are still quite young and had very humble beginnings. Since there are so many great interviews and discussions out there, we rounded up a number of interviews featuring those responsible for starting up some of the biggest tech companies out there. Some are quite long so you won’t be sitting through all of these in one go, but all are well worth watching.”
“Google Glass and Google co-founder Sergey Brin made a surprise appearance at New York Fashion Week Sunday afternoon.
Models walked down the runway at Diane von Furstenberg’s Spring/Summer 2013 collection show wearing Glass, the upcoming headset/eyewear device that Google is developing. The augmented reality-enhanced glasses have many smartphone-like functions: users can take pictures, record video, receive messages and check calendars, among other things.
The bands of each pair were modified to complement the collection’s palette of corals, blues, whites and grays. It was the first time Glass had ever appeared on a runway.”
‘Recently, United Airlines promoted a tweet on the top of its Twitter stream to report that the company’s computer malfunction crisis had been resolved. While its crisis communications via social media was poor during this crisis, the company was wise to alert customers, fans, and market that the crisis had been resolved. It’s important to clearly mark the end of a crisis, and the way United did it was effective.”