readings in public relations

"Turkey Creek is MY beautiful part of Tennessee!"

Here are my readings for today:

Why we check in with location based social networks

Did I feel a little cool when I checked in at Manhattan’s underground Ping-Pong venue and bar called SPiN New York and wrote “Crazy place, ping pong balls flying everywhere, hitting me while I drink beer and blog”? Yeah, I did.”

social networking sites & 10 mistakes organizations make

Even if your company is firing off tweets every hour and constantly tending to its Facebook page, how do you know if it’s working? Dean Hua, owner of Bethesda-based Web consultant Sachi Studio, said an organization looking to use social media should first decide how measure whether its efforts are successful. That could be the number of hits on the company’s Web site, donations to a nonprofit’s campaign or many other metrics.”

why to not trust experts

“To read the factoids David Freedman rattles off in his book Wrong is terrifying. He begins by writing that about two-thirds of the findings published in the top medical journals are refuted within a few years. It gets worse. As much as 90% of physicians’ medical knowledge has been found to be substantially or completely wrong. In fact, there is a 1 in 12 chance that a doctor’s diagnosis will be so wrong that it causes the patient significant harm. And it’s not just medicine….”


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