Exploring Ireland: Lessons and takeaways

In the years I have been working as a professor (and even a graduate student), I have always taken work with me wherever I go. It’s part of the job – I always have something going on whether it is […]

Expanding your conference & research network: Presenting in Dublin

One of the things I have noticed – being in academia now for a few years as both as a doctoral student and an assistant professor – is there are certain conferences in which we are encouraged to go to […]

Reflections of #Integrate16

The Integrate 2016 Conference was filled with some amazing presentations, insights, and meetings with fellow professionals who are working in integrated marketing communications. This is one of my favorite conferences to go to due to the fact you get to […]

Social Listening Best Practices and Trends with Yum! Brands

This was the first time I had the opportunity to visit Yum! Brands while being in Louisville. I had many students say that is one of the places they would love to work in terms of PR, Marketing, and Social […]

The power [and keys] to social media influencers

We have seen influencers being integrated and used across the board with various campaigns for brands, cause related marketing initiatives, and also sponsored content coming across on social media. We have seen many posts discussing the rise of influencer marketing […]