Social media strategy trends to note from College Football Playoffs

I have always been a big fan of sports, but one of my favorite sports of course to follow is college football. I was following the game virtually last night and while I have friends at both universities who played in […]

Introducing #Freberg15!

We had our first week of classes here at the University of Louisville, and I am really excited to be teaching my fourth social media class here at UofL. We have two great clients this semester working with the students […]

Creating class engagement through visuals and other new elements on social media

Today was the first day of the semester for the University of Louisville. There’s nothing like meeting new students and seeing the personality of the class come alive. This is one of my favorite times of the year as a […]

Why I am truly thankful for Twitter

I have been on Twitter now for a few years – at first, I have to admit, I was wary of the microblogging platform. However, I got inspired to write this post thanks to Kevin DeShazo, who is a great professional […]

Creating Stories & Strategic Uses behind Selfies

We have of course seen selfies come into huge popularity over the last few years – especially in 2014. What inspired me to write this post was one that Gary Vaynerchuk wrote about how selfies are the new autograph. First […]