Let the social media journey begin: #Freberg16

This will mark my third year teaching social media at the University of Louisville (fourth overall). I am very excited to have a great group of students who are going to be working with two amazing clients this semester and […]

2016 PR and Social Media Resolutions for Professors

Happy New Year! Wishing you all a joyful and wonderful 2016! As I was writing this post, I realized I started my personal blog ten years ago in June 2006 after I finished competing in track and field for USC. […]

Top Social Media Lessons from 2015 for Professors

We are seeing a TON of final posts for the 2015 – ranging from best campaigns, ads, social media moments and hashtags, to even the word of the year (which of course was emoji!) I like seeing all of these […]

Twitter as a Classroom Engagement Tool: A must have for professors and students

I have been an advocate for social media use for professors for many years. There are so many wonderful ways in which a professor can truly capture the overall learning atmosphere they are creating within their classroom and be able […]

PRSA Webinar on #SMSports: Reflections & Best Practices

I had the opportunity to do a webinar for the PRSA Entertainment and Sports section and PRSA yesterday about some of the best practices we can take from the professionals and teams working in social media and sports. I had […]