Book Review of “Brands Win Championships” by Jeremy Darlow

As a professor, I am always trying to read as much as I can about social media, PR, and strategic communications. I have gotten a chance to read a new book that not only connected with me as a professor, […]

Engaging with Brands on Social Media as a Professor: A wonderful experience w/ Skype

Every time I teach my social media class at UofL, there is always something new I experience and note for future classes as well as share with fellow colleagues. Whether it is about a particular assignment or experience, there always […]

How I learned to stop worrying & love social media in the classroom: My story

One area I am very passionate about is of course social media pedagogy. I do think we are working, teaching, and practicing in a very exciting time for public relations. Along with presentations and guest lectures, I have done some […]

Exploring the future of PR & Social Media: A great guest lecture with Deirdre Breakenridge

One of my all-time favorite PR professionals (and friends) is Deirdre Breakenridge. PR extraordinaire. Blogger. Professor. Podcast Host. Keynote Speaker. Author. The list goes on and on – Deirdre has truly done it all! I remember the first time we […]

Snapchat in the Classroom: Assignment and Must Follows

Snapchat continues to grow and evolve as a social media platform. We have seen many brands use the social media platform to engage and interact with others. Gary Vaynerchuk discusses how Snapchat is growing up as a platform because social […]