Professionals today are thinking about ways to showcase their skills and to separate themselves from the rest of the crowd with the use of new media and technology. First it was to have a presence online with a website and blog. Then it was becoming familiar with the application and theory behind social media sites like Facebook, Twitter, and YouTube to name a few. We then saw the boom in mobile technology with applications like QR Code scanning applications or business card applications. All of these elements help establish your reputation and market yourself in your profession.
So, the question you all may be asking yourself is – what is the next big thing for how to market yourself in 2012? Well, there may be various predictions and suggestions out there – but I would have to say that the role of augmented reality technology incorporated into some of these traditional marketing strategies will be the next big thing. One of these new ways to market yourself to future employers or others in your profession and industry is to make an augmented reality business card. Here is a video showcasing how one agency did this to showcase their business real to future clients and network with others:
[youtube]http://www.youtube.com/watch?v=qE29R12A69A[/youtube]
What are some other things you can embed into an augmented reality business card? Here are a few suggestions you may want to think about:
- Demo real: Like the example that was shown in the video – you can showcase your video editing skills and photos for the world to see.
- Interview video: You may want to provide a video intro ducting yourself to the world in a short video clip that could give others an idea of the person and professional you are.
- Videos from presentations and conferences: Along with the interview segment – you can showcase some video clips of you presenting or teaching to show you on the job and working – another way to present yourself to future employers and network with other professionals.
- Include links to other sites and contact information: You would want to make sure you highlighted some of the main sites you are part of and make sure to provide a way for others to contact you further on Facebook, Twitter, etc.
These are just a few suggestions – but this new form of technology is going to bring many opportunities to professionals to market themselves in a new way. There are some ways to create these cards with augmented reality technology or you can look at how others have done this with their business cards – so it would be good to know how to do this and test it out with your own business cards. This is definitely something that we will most likely see in the upcoming year at presentations, conferences, networking opportunities, and job interviews.
Hope you all are having a great day!
Best Wishes,
Karen
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