I am currently teaching a social media class this semester at the University of Louisville. I have a range of assignments for my students to do this semester is to create and maintain a blog.  Some have blogged in the past and for some, this is their first time blogging.

I think blogging is a key skill and component for all public relations and strategic communication professionals.  One of the things I have done is share my experience with my students about the benefits of blogging and what opportunities may arise from this.

Plus, it is also a platform where they can not only practice writing and discussing key elements in social media, but also establish their own presence and share their story with the rest of the digital community.  Each student has unique experiences that shape who they are as individuals – so this is a perfect platform to tell your story and point of view.  There are many wonderful opportunities here for students to take advantage, which is one of the reasons why I assigned this assignment for the class.

This week, we discussed the issue of privacy and ethics related to social media in class.  My students have blogged about a variety of issues ranging from the recent release of the Facebook Graph Search feature to the latest crisis emerging in sports from an ethical standpoint.

[youtube]http://www.youtube.com/watch?v=Hh-XpC93Jno[/youtube]

Here are a few samples I would like to share with you all.  These are their first blog posts for the semester – so keep an eye out for more posts throughout the semester.

It has been really great to see how each student so far has established their own digital voice and presence so far in class.  I am looking forward to their future posts and commentary on social media. Feel free to follow their progression via Twitter by looking for the hashtag #Freberg13.

Hope you all are having a great day.

Best Wishes,

Karen