The thing about Facebook Interests does for users is to allow them to organize content based on a wide range of topics and issues.  Similar to what Twitter has done with their lists features and even Google + with their subscriptions within circles – it appears that Facebook is integrating this feature into their site to become even more dominant in the social media sphere.

People are looking for having their content organized in a centralized location – and what this new feature does for individuals (and business professionals as well) is transform their Facebook page into a personalized magazine.  How can PR professionals organize this for their own use?  There are several ways that this can be accomplished:

  • News:  We have to be on top of what is going on in society both from the traditional media outlets as well as social media.  We can organize a list for interests based on who we want to follow on the international, national, and local level.  We may want to have separate interest pages for each to make it more organized.
  • Social Media:  What better way to organize your pages in a centralized location for social media – there are many blogs, firms, and professionals who actively share and comment on Facebook about leading trends in the field and in technology.
  • Public Relations Professionals:  There are various professionals and organizations / firms (ex. Edelman, Ogilvy, etc) that are very active on Facebook – so this would be a good way to catch up what is going on in the PR world from a practitioner point of view as well as for a research point of view as well.
  • Public Relations Research & Conferences:  Some of the main organizations and agencies do their own research and share their findings via Facebook.  This is also the opportunity to follow specific conferences for updates on what is going on for the upcoming year, research studies, and announcements relevant to the upcoming conference.

What would be great is to have something along the lines of an aggregated search function that allows you to see other relevant and interesting content based on a particular topic you are interested in – similar to what is available through the Zite application for the iPhone and iPad.  Now, if Facebook was able to do this within their Interest pages – they would truly have a valuable feature people would want to have.

In addition – what happens if you would like to read content later?  I wish that there was a way you could integrate bookmarking techniques and be able to review content at a later time.  Integrating this characteristic for bookmarking documents (similar to Delicious and even Pinterest) would be extremely helpful.

Hope you all are having a great day!

Best Wishes,

Karen


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