It appears that Facebook has recognized in its latest crisis that the Internet is a wonderful but very powerful tool to get strategic messages across as well as advocating for a change. Numerous bloggers and others online were outraged about the new term policies that Facebook had on their web Read more…
Managing your online reputation is more important than ever, and it just seems like people are posting whatever they want online. However, what people fail to notice is that what is online stays online. This of course includes information that you thought was “deleted” or accounts that were “closed.” Nope! Read more…
When we think about the internet, we think about getting information about various topics. For my family, this can range from the historical background of food recipes (Dad) to learning about brain worms for her neuroscience textbook (Mom) to looking online for latest fashions (Kristin) and new Anime art (Karla). Read more…
It is becoming more important than ever for corporations to be able to trust their internal audiences (ex. employees). According to a recent Weber-Shandwick and Economist Intelligence Unit Survey, “more than two-thirds (67%) of global executives fear that their companies’ reputations are at risk of being compromised by online activities Read more…
In public relations, we talk about how it is very important to make sure that our messages and strategies match up to our target audiences and stakeholders. What do we exactly mean by stakeholders? Freeman (1984) defined stakeholders as being “any group or individual who is affected by or can Read more…