Well, it is that time of year where professors and students are submitting their research projects to conferences and getting feedback on whether or not they were accepted. I am very pleased to announce to you all that I will be presenting at the 14th International Conference on Corporate Reputation, Read more…
Nestle is indeed an established brand, and has faced some challenges over the last couple of years. First, they had to handle the Cookie Dough recall situation where the company volunteered to recall their products that had the possibility of being contaminated with E.Coli. Now the brand is facing another Read more…
I have told my students as well as others that I have met through my guest lectures and other professors at the University of Tennessee that it is very important to have an online presence, especially in this tough economy. There are so many advantages that you will gain if Read more…
Trust is definitely one of the key characteristics that public relations professionals want to have among their key stakeholders and publics when they are working and practicing in the field. If people do not view you as a credible and trustworthy source of information, they will either go somewhere else Read more…
Social media is still in the early stages and certain issues are just arising in public relations academic and professional circles. One of the issues that both of my students in my PR Cases class as well as in my online PR class for West Virginia have been actively discussing Read more…