What is Hootsuite University? This is a great program for students to participate and learn about the social media monitoring dashboard and have the opportunity to not only engage in the platform to manage various social media sites, but also learn how to apply these tools for communications and PR efforts.

This is the second semester I have used Hootsuite University in my class. I first found out about the program from William Ward, and ever since I learned about the program, I have been hooked! Not only is it a good program for a class, but it does allow the students to work on the exams, lessons, and videos outside of the class while getting some hands on training in the technology.

For my social media class at the University of Louisville, Hootsuite University is part of the class in a couple of different ways. First, the students have to participate in the program and become certified so they can be listed on Hootsuite as a certified professional. Second, they have a separate assignment to complete once they are done with the program. The last component is to write about the experience midway through the semester and again at the end of the semester.

Some students like Hootsuite University, and others admitted they were not sure about the program. Justin, Amanda, Devin, William, Ashley, Diana, James, and Elizabeth all had some great insights in their blog posts this week about Hootsuite University so far for the class. However, some students expressed how their first thoughts about the program and what is meant for the class as a whole. As a professor, I think it is good to hear these different perspectives. Some students have had some challenges getting access to the program, which I have been working on to help with this (still working on this, Cynthia! :))

Overall, it has been fun showing the class about Hootsuite and see what they think about the program. It’s a great program not only for learning about the various platforms that are out there, but how to apply social media strategically and effectively. Plus, the Hootsuite University team is wonderful to work with and it is exciting to see the program be implemented in over 500+ schools. 🙂

Hope you all are having a great day!

Best Wishes,

Karen