Karen’s PR & Social Media Blog

See it! —– Believe it! —– Deal with it!   

June 22, 2011

readings in social media and pr for june 22nd 2011

Role Model: my hard working mother churning it out on the way home from a working vacation in Florida. Nothing makes her miss her publishing deadlines! Go Mom!

Here is what I am reading today:

“What’s happening in the world of social media? That’s not a simple question to answer, as this space is quickly becoming one of the busiest, most interesting aspects of our digital lives.

However, if we had to choose the best way to present the wealth of recent information on social media — how companies are using it to improve their business, how individuals are interacting with its many facets and how it’s affecting our lives — the simplest way would probably be to showcase the best social media infographics from the last few months, and that’s exactly what we did.”

“A new study says that during times of crisis, organizations should respond to negative comments or risk a blow to their reputations.

According to researchers at the University of Missouri, angry user-generated comments on the Web can “further perpetuate negative perceptions of an organization” in a crisis.

What does this (obvious, some might say) information mean to a company?

You had better respond to these nasty commenters.”

“Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your friends over satellite images of your favourite locations.”

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